- Current issue
- Digital issue
- Join us
As we go back to the new normal, schools are starting to think about ways to increase their number of students. An unfortunate and unethical way of doing it is by advertising their "Native English teachers”. Read on and find out a better way to advertise courses with product differentiation and design thinking.
As you might expect, I have received a flurry of ‘virus-themed’ articles over the past month or so, and you will find a number of these in this issue of ETp. I have chosen those that I felt could offer the most helpful advice to teachers struggling with the changeover to online teaching – and those that would present a beacon of hope in difficult times.